About Us

Floof was started in 2018 by our founder Kapil Patwardhan. Having worked in sports and media before, he felt it was a the right time to dedicate his life towards a more meaningful purpose.

Kapil grew up with cats who would frequently visit his house. His family would provide food, water and shelter and the cats would come and go as they pleased. There was no sense of 'ownership' over the animals but more of friendship between two species.

This philosophy of being friends with animals has been the driving force of our brand. At Floof, we strive to care for animals in our communities by helping humans understand and appreciate them. There is less importance given to control and more focus given to empathy and coexistence. 

Kapil has since completed a dog behaviour diploma that took over two years from Nordic Dog Education Centre in Norway. He has also learnt applied ethology and is a certified Family Dog Mediator from the US. These valuable learnings are now shared with our local communities, schools, work places and universities that enable people to know basics of dog behaviour, body language and communication. 

After focussing on adoptions during lockdown, Floof now is moving towards education and research. Our main focus is on understanding how dogs build their cultures, bonds and live their life through their perspective.

Our merchandise store helps not just dogs but the community that looks after dogs by providing funds for food and medical aid to individual feeders in Pune.possible.

Contact Us

If you would like to get in touch with us, drop in an email at contact@getfloof.com or send a message on +91 904 905 6193.

Floof brand is owned by Caesar Pet Academy Private Limited.